TV commercials are often too expensive, audiences too diverse to consider as an advertising option for your business. But that doesn’t mean you can’t use the small screen to promote your business. Just think of the small screen as a computer screen.
You’ve probably seen YouTube videos on this blog and many others. You probably wished [...]
Posts Tagged ‘medical claims’
Market yourself through YouTube
More than 1 way to skin a cat
Sometimes you just can’t convince a health care provider to outsource their billing. They just don’t want it to leave their office.
How about selling them the software or teaching them how to use it?
ClaimTek offers wholesale prices on software and teaches you to buy hardware wholesale. You can earn thousands on one sale. We’ll [...]
The EHR difference, and why we have it
The Huffington Post tells a a toe of woe. One worth repeating because it cost a nine-physician Florida practice more than $400,000 to learn it.
Robert Cameron told the website his practice bought an electronic medical records system from Acermed, a California company. The EMR didn’t work well; in fact so badly the company was sued [...]
Are you ready for smart phones?
There’s an amazing opportunity for your website to be ranked higher on Google. It seems web browsers for smart phones have trouble with sites that haven’t been optimized. Those using flash-based content on landing pages aren’t usable on smart phones like Apple’s I-phone.
What’s the big deal? Mobile web use is increasing – by [...]
Small website changes that work
We wonder why the obvious sometimes escapes us. If you have a website, and especially a blog, watch this short video that increases web traffic. We implemented the changes ourselves.
So back to work we go
It’s January. Holidays are now long over. Tax forms are coming your way from clients. Weather stinks outside for many of us. Bills from Christmas are rolling in.
There’s nothing to do but work. Groan.
Actually, January is a great month for planning. Given weather largely keeps us indoors, we tend to be most productive without distractions.
So [...]
How much should be billed?
Physicians Practice.com has a great chart on what people are charging.
What’s that to you? Many medical claims billers work on a percentage basis so if your health care professionals are underbilling, so are you. Help them out. Help yourself out. Check out the chart.
Cold calling doesn’t have to be scary
It takes the thick skin of a rhino and the endurance of a marathon runner, but cold calling does work. Now, you’re not calling someone at the dinner table. You’re calling health care providers so they’re used to hearing from vendors like yourself. This video will give you an edge to getting past the gate [...]
If you’re looking for a specialty . . .
While we know money is money and you can process claims for everyone, it’s always nice to get a specialty. You tend to work faster by knowing the codes better and health care providers tend to know more people in their type of medicine and can refer you more often.
So what’s the growing trend [...]
The corporate raiders are coming, the . . .
Mergers just aren’t for major banks anymore. It seems many primary care practices are considering mergers because of EMR costs.
MedicalEconomics.com reports a number of practices are weighing whether to sell out to hospitals and major medical providers who can absorb the sometimes $1 million cost of EMR programs.
What’s that mean to medical claim processors? Depends. [...]
5 tips for sales calls
A pretty good video on the basics of cold calling. Everyone hates it, few actually do so. But, these tips can help grow your business.
Social networking not always worthwhile
We’ve been hearing social networking is the cure-all for getting new business. Well, sorta.
In-person networking at social events clearly works. It’s a time-old proven system. Press the flesh and eventually you’ll meet the right people.
But what about the social networking we’re always hearing about on the internet? Facebook, Myspace, Twitter . . . it’s all [...]
How interactive is your website?
ClaimTek Systems is always looking to update its technology. But, one thing most people overlook is their website technology.
You probably have a website. It’s the yellow pages of the 21st century. But, the big mistake some people make is treating it like a roadside billboard. Maybe a set image, no new content.
Boring.
You need video. People [...]
Back to basics
At the end of the work week, sometimes I have a few hours remaining to catch up on whatever. Instead of finding an early happy hour, I look over my business and think what else can I be doing? What should we rework? What needs updating?
This YouTube video is a motivator who’s a little full [...]
Saying ah could lead to ah-right
What is the most overlooked segment of healthcare providers? For our money, it’s dentists.
Maybe it’s because we’re afraid of the dentist? Maybe they’re thought as smaller potatoes compared to doctors? Whatever the reason, it’s time to make your checkup on dental options.
There are nearly 180,000 dentists in the U.S. The older one-man bands are still [...]
Should you mix family with business?
Good question — and there’s no correct answer.
Families in small businesses are very common. Often, it’s spouses, but several generations aren’t unusual. Sometimes it works very well, sometimes it’s a disaster.
Should you consider it? This video discusses several key points to first ponder.
California insurers kick back 1 in 5
Twenty percent of claims to California’s largest private medical insurers were rejected between 2002 and June 30, 2009, says the California Department of Managed Care.
That number is being used to fuel the “death panel” debates in rebuttal to President Obama’s proposed health care overhaul. But, we’re wondering what it means to those of [...]
10 tips for online marketing
Many of you have websites. But, sticking a billboard in cyberspace isn’t enough. You have to understand facebook, twitter, google, youtube and many more.
This video does a good job of running down the top 10 basics for online marketing. Much of it is free to do.
Don’t forget EHRs
Many medical claims billers concentrate on — wait for it — billing! OK, not calling the New York Times with that revelation, but we’re overstating the obvious to make you realize how silly staying with just one thing really is.
Diversify. Rework the wheel and make more money. And today’s way of doing it — Electronic [...]
Don’t forget dental practices
We talk and talk and talk about health care providers, but we often overlook discussing a big one — dental. Maybe it’s because many of us — OK, me — are afraid of dentists and only go when absolutely necessary, but they don’t seem like bad guys when becoming clients.
The key is having the right [...]