It’s January. Holidays are now long over. Tax forms are coming your way from clients. Weather stinks outside for many of us. Bills from Christmas are rolling in.
There’s nothing to do but work. Groan.
Actually, January is a great month for planning. Given weather largely keeps us indoors, we tend to be most productive without distractions.
So [...]

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It takes the thick skin of a rhino and the endurance of a marathon runner, but cold calling does work. Now, you’re not calling someone at the dinner table. You’re calling health care providers so they’re used to hearing from vendors like yourself. This video will give you an edge to getting past the gate [...]

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We’ve been hearing social networking is the cure-all for getting new business. Well, sorta.
In-person networking at social events clearly works. It’s a time-old proven system. Press the flesh and eventually you’ll meet the right people.
But what about the social networking we’re always hearing about on the internet? Facebook, Myspace, Twitter . . . it’s all [...]

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Normally, we’re thinking Christmas shopping once the calendar hits November. But, the year’s end has us already thinking about marketing for new clients.
Some health care providers run their tax years from Jan. 1 to Dec. 1. Some use April 1 or July 1. When they need to make a major change in operations, they tend [...]

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At the end of the work week, sometimes I have a few hours remaining to catch up on whatever. Instead of finding an early happy hour, I look over my business and think what else can I be doing? What should we rework? What needs updating?
This YouTube video is a motivator who’s a little full [...]

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Keep it simple, stupid.
It was once the message of a winning presidential campaign, but this video repeats how marketing can be simple and not expensive.

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One mistake those starting a business make is limiting their ideas to that type of business. They have blinders to all the good ideas out there.
Here’s a video of a lawn cutting business that has boomed because of YouTube. They do a very effective 10-minute show each week filled with great ideas on marketing the [...]

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