The best way to keep clients happy and gain new ones is knowing your clientele. Physicians Practice has an excellent study on 1,600 physicians that breaks down every angle you can work.
The study’s major point is physicians value their time – especially time off. The old myth of doctors working 100 hour weeks is wrong. The study showed most doctors work 41-50 hours weekly, much like most people.
What does that mean? They want the most time-efficient way of billing. What’s better than outsourcing to you. Make this point repeatedly – you’ll not only save them money, but also time. They’ll find that more valuable and attractive.
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