A new option: public health centers

Everybody looks for the big partnerships, hospitals and clinics where you can bill for several to several dozen doctors. It’s a gold mine.

Smart entrepreneurs look around for the pennies, too, knowing they add up to dollars. A recent story in the Contra Costa Times made us remember nothing should be overlooked no matter how tight their budgets.

The Times reported that many California public health clinics are having trouble finding qualified staffers. Despite high unemployment, they have jobs ready to go. Indeed, the new stimulus package includes $500 million nationwide to train workers. The clinics aren’t so much short on doctors, but those who run the operation.

“This is really an unprecedented amount of money for the health field,” said Virginia Hamilton, executive director of the California Workforce Association. “These are positions that are going to be in huge demand.”

Let’s go one step past the story. Among the people turning the wheels every day are the medical billers. And if they can’t find enough of these people, they’ll outsource. And if they’re outsourcing, that’s business for you.

The key is pitching accounts that many competitors overlook. Get in there, show you’re willing to do the hard stuff. It will lead to more work.

It’s right there in front of you.

Contra Costa Times