OK, you’ve heard us preach marketing tips for more than 17 months now. Let’s let this doctor tell you his secrets for online marketing.

TV commercials are often too expensive, audiences too diverse to consider as an advertising option for your business. But that doesn’t mean you can’t use the small screen to promote your business. Just think of the small screen as a computer screen.

You’ve probably seen YouTube videos on this blog and many others. You probably wished you could do it but thought it would be too technical. Listen, if some 12-year-old with a $99 Flipcamera can do it, so can you.

All you need is a digital video camera and a free YouTube account and you’re in business. It would be nice to have an editing program, but it’s not required. Mac computers video software is much better than PC’s, though.

Give it a try. Write out a short script of just a minute or two (time it with your watch) and practice until feeling comfortable. Don’t be too formal, but be yourself. Be sure to post it on your own website, too.

Here are some good ideas to consider.

We wonder why the obvious sometimes escapes us. If you have a website, and especially a blog, watch this short video that increases web traffic. We implemented the changes ourselves.

Have you ever lost a client because you didn’t get along with the staff? Happens more than you’d like. Here’s a two-minute drill on what works.

Like we wrote yesterday, sometimes people learn better by watching. And, you gotta admire this doctor’s approach to a subject that is in the news.

At the end of the work week, sometimes I have a few hours remaining to catch up on whatever. Instead of finding an early happy hour, I look over my business and think what else can I be doing? What should we rework? What needs updating?

This YouTube video is a motivator who’s a little full of himself, but we all know confidence goes a long way in business. More than talent, unfortunately. He talks of business cards and makes a good point. You have them our by the dozens, but does anyone remember them? They will if you listen to this guy.

Good question — and there’s no correct answer.

Families in small businesses are very common. Often, it’s spouses, but several generations aren’t unusual. Sometimes it works very well, sometimes it’s a disaster.

Should you consider it? This video discusses several key points to first ponder.

Many of you have websites. But, sticking a billboard in cyberspace isn’t enough. You have to understand facebook, twitter, google, youtube and many more.

This video does a good job of running down the top 10 basics for online marketing. Much of it is free to do.

It’s easy to get down. But, that won’t help any. Sometimes you need a break. Like this one.

Google owns the internet. If you have a website, you have to bow to the king.

This YouTube interview with one of Google’s top search engine managers is a revealing insight into how to work well with the search engines. It’s not hard or a lot of work, but well worth the time.

Email marketing should be one tool in your bag.

First, it’s very inexpensive. Mostly your time. Second, it generates business just like mailing out thousands of postcards and flyers.

So how do you stay out of spam filters? Watch this video.

Why do some people run into burning buildings when everyone else is running out? Why do some people considering downturns to be opportunities?

Here are some tips for those who want to expand their business.

You’ve been hearing about Twitter and tweets and Facebook and thinking this must be for the teenagers.

Wrong.

Social networking has become the new communications tool. It’s not just sending alerts on what you’re making for dinner. Many businesses are now using it to stay in touch with clients and prospective ones. It’s simple and free. Not a bad deal. Here’s a video interview on the basics.