There are more than 1,500 health care plans nationwide, according to the Bureau of Labor and Statistics.

Full-time staffers average 37 percent errors when handling billing for doctors.

Errors delay payments up to 90 days.

This adds up to the reason why outsourcing medical billing works. For you, for your clients. Remember to include these stats in your sales presentations.

OK, there are limits given you’re in the medical community, which tends to be conservative. So, no stripper-grams.

But guerilla tactics have worked since the dawn of time when instead of marching straight at a target the caveman would come from the side to attack. And, he would do it as much as needed because otherwise the caveman starved.

So, flash forward a few years and now you’re wondering how to get noticed. Same goal. If walking in the front door doesn’t work, and that’s not a bad first attempt, then come at them from different directions.

You need marketing materials that work. That’s why ClaimTek Systems developed a system using professional writers that shows health care providers why you’re the real deal. You’ll sound like the real deal with these materials. They’re part of our package. Call us to see how our marketing can make a difference at 1-800-224-7450.

To better your business, what would it be?

Marketing.

Often something done during down times, many people make the mistake of thinking marketing is lost time for revenue. Something to do while watching TV like stuffing envelopes.

Sorry, it doesn’t work that way. Marketing should always be among your top five priorities. It’s what makes the wheels keep on turning even when times are going well. You always need to keep one eye on the future.

How good are your marketing materials? Are they up to date? Focus on the EHR revolution? Look sharp?

We do a full review of your marketing and can even add some spice. Give us a call at 1-800-224-7450 to discuss how to improve your marketing today.

I can’t tell you how sick I get of sales people trying to get me to advertise with them saying, “If you get just one customer the ad pays for itself.”

Uh, I’m supposed to be working for you now? We’re not here to simply pay for advertising. The advertising is supposed to be here for our needs. So, whenever you hear that line, run the other way.

We’re not saying advertising doesn’t work. Quite the opposite. Your budget should have something for advertising. But, don’t spend it on big name companies. Be frugal. The first thing that goes through your mind is “Will this ad make me money?” If not, pass on it. You’re not into branding like Coca Cola, which spends millions getting into your head so when you’re thirsty you reach for a Coke. No, you’re trying to be there for the very selective audience.

Here are some suggestions: advertise in the local medical journals and magazines that doctors read. The local chamber of commerce listings. These ads are cheap and worth a shot. But, definitely advertise online with google and yellow pages.com in their business directly under medical billing. Chances are people will find you there and it’s not expensive.

What’s in your marketing toolkit? It’s often overlooked, but without clients there’s no business. It’s all part of what you need to succeed. I know many of you would rather walk down Main Street naked than brag on yourself. That’s why ClaimTek has a PowerMarketing Toolkit that makes it easy and simple.

* Learn approaches for gaining immediate rapport with doctors and office managers.

* Become effective and persuasive in your presentation techniques.

* Gain respect. Discover how to answer numerous objections from office managers and doctors.

* Learn how to get the jump on your competition by customizing your service.

* Learn how to define a systematic approach to planning your marketing and advertising campaign.

* Discover when to use traditional vs. non-traditional marketing techniques.

* Learn how to utilize the media and how to get FREE publicity for your business.

Need some help marketing your company? Maybe a little jump start? Maybe the whole campaign?

ClaimTek Systems has a four-part Power Marketing Toolkit for Entrepreneurial Success. The step-by-step tutorials will help everyone promote their message.

Our trainers go through each one of the methods to ensure you understand how to use them. We also have them online so you can learn at your own speed at ClaimTekSystems.com.

Learn how to use your marketing resources

How to network successfully

How to run a direct mail campaign

How to conduct office visits

Where to advertise for maximum exposure

How to market over the phone

How to build visibility in your market

Remember, marketing means money.

A small medical billing company owner was moaning over not making as much money as he wanted. He was having trouble expanding so it seemed he was where he was.

What other services are you offering, we asked, besides billing?

Hello, are you there? The line was silent for a moment before the business owner said what other kinds were there? He was handling the billing.

Dios mio. What other kinds? How about practice management, third party collections, patient well-care and remote backup services for starters.

Maybe the path to growth isn’t increased number of clients, but increasing business with existing clients. Let’s discuss how ClaimTek Systems can help you grow you ability to work with your clients.

Karen couldn’t understand why letters to doctors requesting a chance to show her medical billing abilities received no response.

We took a look. Uh, they were so poorly written that health care providers, who are college graduates, didn’t take her seriously. Even one misspelled word can turn off someone with a graduate school degree.

So we made some changes. Hooked her up with the right materials written by professionals that have worked time and time again. Suddenly, Karen was meeting with clients.

The quick moral – as you would no more try to do electrical or plumbing work on the house, leave marketing to professionals. It’s often what you don’t know that undermines your efforts. With ClaimTek Systems’ proven help, your business can increase.

Check out the marketing section of our website. You’ll see the winning difference.

ClaimTek Systems

The Huffington Post tells a a toe of woe. One worth repeating because it cost a nine-physician Florida practice more than $400,000 to learn it.

Robert Cameron told the website his practice bought an electronic medical records system from Acermed, a California company. The EMR didn’t work well; in fact so badly the company was sued repeatedly until forced to declare bankruptcy. Cameron labeled the whole thing “a disaster.”

A disaster – not exactly what the federal government wanted seeking to convert the entire health industry into digital records in coming years.

“I’ve seen physicians buy EHRs where they’ve spent less time buying them than their house and car,” said Margret Amatayakul, a health care technology consultant.

ClaimTek Systems has the antidote. Our HER software works, and works well. Understand that health care providers should be wary when buying the system. That’s why knowing the system inside and out is not only the best defense, but the best selling tool.

Expanding your business from billing to full service means the difference between making a comfortable living and running one with employees and living in the big house on the hill.

Call us at 1-800-224-7450. Let’s discuss how information technology is the key to complete financial independence and a loyal client base.

Meanwhile, read the Huffington Post report detailing how many supposedly good technology companies didn’t make it.

Huffington Post

It’s January. Holidays are now long over. Tax forms are coming your way from clients. Weather stinks outside for many of us. Bills from Christmas are rolling in.

There’s nothing to do but work. Groan.

Actually, January is a great month for planning. Given weather largely keeps us indoors, we tend to be most productive without distractions.

So what can you do this month to create success for the year ahead? Setting goals really works.

We’re big on making lists because it focuses us on success. So, let’s make 3 goals for this year.

1. Learn new technology. (Sorry, dental work is No. 4). Yes, the IT world marches on. You take a breath, you fall behind. The good news is the more technology you learn, the more it increases your production. So call us at ClaimTek Systems to discuss how your company can upgrade and become more productive.

continue reading "So back to work we go"

I remember seeing Michael Jackson once on a shopping tour spending millions of dollars yet still haggling over prices. He said everyone likes a bargain.

OK, as we hit Christmas Eve let me take that lesson to everyone likes to feel special. Doesn’t matter if they’re a hotshot surgeon or administrative assistants, everyone likes something special thrown their way.

Now the one problem at Christmas time is every rep around throws food at the offices. It kinda gets lost in the fruitcakes, if you know what I mean. So, to make it a better investment of your time and money, wait until the morning of New Year’s Eve and drop off your gift. Make some wine and glasses or a lunch spread. Chances are they’re leaving early and appreciate something new to chew on at lunch after last week’s goodies are gone or stale.

Now go enjoy your Christmas.

Well, that’s what we tell the boss. But seriously, if you’re reading this then it proves people come to sites to read the latest information not so easily added to your main website.

This YouTube video runs down the basics of blogging and its benefits.

It takes the thick skin of a rhino and the endurance of a marathon runner, but cold calling does work. Now, you’re not calling someone at the dinner table. You’re calling health care providers so they’re used to hearing from vendors like yourself. This video will give you an edge to getting past the gate keeper.

Normally, we’re thinking Christmas shopping once the calendar hits November. But, the year’s end has us already thinking about marketing for new clients.

Some health care providers run their tax years from Jan. 1 to Dec. 1. Some use April 1 or July 1. When they need to make a major change in operations, they tend to do it at the start of a business year.

It takes time to convert clients. You have to market several times before getting in the door, and even then followups are often needed. This teams maybe . . . a couple months.

It’s perfect timing to start hitting these potential clients on converting to your company. If you need marketing help, ClaimTek Systems has proven marketing materials to help get you in the door. Give us a call to discuss how to expand your business.

If you’ve ever seen those Virgin Airlines commercials, you’ll recognized this British bloke who says it’s even more important to market during tough times.

Associate with winners and you’ll always be successful. The advice holds for clients.

The Medical Group Management Association (MGMA) reports revenues were down 1.9 percent last year. However, urology was one of the few that posted higher earnings. Cardiology, family practice, anesthesiology, pediatrics, and orthopedic surgery also fared well while OB/GYN and gastroenterology faltered.

What does that mean to you? Follow the money. When pursuing new clients, consider urology, cardiology, family practice and pediatrics.

ClaimTek Systems is always looking to update its technology. But, one thing most people overlook is their website technology.

You probably have a website. It’s the yellow pages of the 21^st century. But, the big mistake some people make is treating it like a roadside billboard. Maybe a set image, no new content.

Boring.

You need video. People today get bored quickly. They have to be stimulated to keep going. And, some people are visual learners so it’s a way to reach that market. You probably notice The EMC for Squares blog uses video and photos. It’s out way of mixing it up.

But if you go our main page at ClaimTek Systems.com you’ll also notice we have video. More than two dozen that talks about the medical billing industry. You learn about new technologies at your own pace.

We recommend you do the same on your website or link to ours if you like. But show your clients what you’re capable of doing, not just tell them.

This isn’t for anyone with a home-based location, but if you’re using a storefront, google has a way to map your location so internet searchers can find you easily. And if they can find you, or think you’re close to their office, then it may lead to business. It only takes a few minutes.

OB/GYNs made $237,500 last year. Pediatricians earned $187,500. General practicioners and internists received $162,500.

Aside being nosey on much how people earn (an American pastime), the reason we combed through the MedicalEconomics.com survey based on 100,000 MDs and Dos in 16 specialities is to follow the money.

The more they make often correlates to more you make working for them. It’s a trickle down effect. When thinking which fields you should try to increase or create, think OB/GYNs and pediatricians. There’s gold in them thar hills.