Social networking not always worthwhile

We’ve been hearing social networking is the cure-all for getting new business. Well, sorta.

In-person networking at social events clearly works. It’s a time-old proven system. Press the flesh and eventually you’ll meet the right people.

But what about the social networking we’re always hearing about on the internet? Facebook, Myspace, Twitter . . . it’s all you hear. They’ll get you business.

Frankly, we think it’s a bunch of hooey. Maybe one in a million and the advocates talk about the one, but they don’t talk about the 999,999,999 that waste your time.

Until now. Here’s an excellent story on the reality of social networking for real estate people. The message is the same no matter your industry, though. We advocate networking, but understand this internet stuff is largely a waste of time.

Social media can be a sinhole for real estate